Graphic Design
Need a logo that pops? A brand that speaks volumes? From eye-catching booklets and tri-folds to scroll-stopping catalogs and stunning photo edits, I turn your creative needs into bold, beautiful results. Whatever you imagine—I design it to stand out, sell, and shine.
Work History
Senior Graphic Designer
State Road and Tollway Authority (SRTA)
Led the visual communications strategy from concept to completion across key brands: Xpress, ATL, and Peach Pass. Produced a wide range of high-impact materials, including:
- Annual reports, brochures, direct mail, and branded collateral
- Large-format banners and exhibition graphics
- Campaign assets for digital, print, and outdoor advertising
Key Contributions:
- Spearheaded creative on joint campaigns with Atlanta’s Hartsfield-Jackson Airport, SiriusXM, and Atlanta United, delivering exceptional brand visibility
- Collaborated with the CCO, Director of Marketing, and Media Relations Manager to translate strategy into bold, effective design
- Created executive-level presentation decks and marketing visuals aligned with brand and campaign goals
- Played a lead role in Peach Pass GO! 2.0, resulting in:
- 210K+ web visits and 3M+ page views in one year
- 9.4% annual increase in BancPass pre-paid transactions
- 2.8M express lane trips and 8K+ monthly new accounts
Production Highlights:
Assisted with media and web design, digital graphics, and SRTA’s image library
Managed professional print production, vendor coordination, and approvals
Saved the agency $200K+ by producing GTIB and SRTA reports entirely in-house
Maintained detailed project tracking for internal and stakeholder reporting
Senior Marketing Analyst
Eaton’s Cooper Lighting – Peachtree City, GA
Managed the end-to-end design and production of packaging, merchandising, and marketing collateral for Cooper Lighting’s product lines, including the nationally distributed Metalux brand.
Key Responsibilities & Achievements:
Directed on-site photoshoots and created supporting materials for marketing and sales presentations
Designed and prepared artwork for packaging, POP displays, instruction sheets, and sales materials
Saved $200K by leading the redesign and in-house production of Metalux packaging
Coordinated all aspects of product and application photography with external vendors
Graphic Designer
Benchmark Brands – Norcross, GA
Led design for high-volume print and digital campaigns for one of the nation’s top direct-to-consumer brands in foot health and comfort footwear.
Key Contributions:
Collaborated across departments to manage multiple design projects under tight deadlines while maintaining brand consistency
Designed catalogs, mailers, web banners, print ads, and custom illustrations for marketing initiatives
Contributed to company growth from $20M to $50M+ in annual revenue by producing consistent, conversion-driven design
Supported digital marketing efforts that attracted nearly 1M unique web visitors per month
Helped produce 50 million catalogs annually, making the company one of the top 60 consumer catalog titles in the U.S.
National Advertising Artist
The Home Depot – Atlanta Store Support Center
Delivered high-impact ad design and layout for national print campaigns, catalogs, and special promotions—supporting one of the most recognizable retail brands in the U.S.
Key Highlights:
Recognized with the Advertising Team of the Quarter Award for creative excellence and collaboration
Designed layouts for monthly catalogs, tabloids, and in-store promotions reaching millions of customers
Directed and coordinated photoshoots for national campaigns, ensuring brand consistency and high visual standards
Created print ads for Home Depot’s Tony Stewart NASCAR Racing Team, blending bold visuals with sponsorship messaging
Partnered with Marvel Comics on a co-branded comic book project—merging storytelling and retail branding in a one-of-a-kind campaign
Owner · Illustrator · Designer
RKB Creates / Formerly Native Comics
Founder and creative lead of a multimedia comic book brand, overseeing the creation, production, and promotion of original stories, characters, and merchandise across multiple platforms.
Key Highlights:
Designed brochures, character art, and logos for companies and small businesses across various industries
Created and published original comic books, graphic novels, and merchandise sold at conventions, stores, and signings
Designed mass marketing emails using MailChimp, Photoshop, and HTML to promote new releases and events
Managed business operations including finance, marketing, vendor coordination, and print production oversight
Organized and led book signings, convention appearances, podcast and radio interviews, and retail partnerships
Directed and hired artists for collaborative projects, ensuring high-quality, on-brand creative output
Produced webcomics and custom comics for celebrities and business clients
★★★★★
I had the pleasure of working with Rod for nearly seven years as his supervisor. Rod served as my Senior Graphic Designer and was an invaluable contributor to our Communications Team. He is a very talented and gifted designer with an excellent work ethic. I would highly recommend him to any organization.
Ericka Bayonne
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State Road and Tollway Authority